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$4 premium not from concentrate orange juice turns out to be fake

dmcowen674

No Lifer
$4 premium not from concentrate orange juice turns out to be fake

I'm not surprised. I'm disappointed it took this long (30 years) to come out to the public that this is what they were doing.

Obviously the big Corporations paid the Government off to not be required to put the ingredients on the label.

We should all by now that the Corporations are paying the Government to basically kill off it's own customers in the name of profits.

Like I have said "Profits over people" is their motto.


12-27-2011

http://abcnews.go.com/Health/orange...edient-worries/story?id=15154617#.Tu0P2PLUalt

Natalya Murakhver, a New York food writer and mother of an 18-month year old daughter, loved her premium brand orange juice -- the "100 percent pure" and "not from concentrate" kind that comes in the colorful carton and tastes consistently delicious.


That is, until she said she learned from her first-time moms group that there's a "secret ingredient" in all premium orange juices that companies are not required to put on their labeling.

For the last 30 years, the citrus industry has used flavor packs to process what the Food and Drug Administration identifies as "pasteurized" orange juice. That includes top brands such as Tropicana, Minute Maid, Simply Orange and Florida Natural, among others.

The "not from concentrate" brands appeared on store shelves sometime in the 1980s to differentiate them from frozen juice and other bottled concentrates. Despite its high price tag -- now up to $4 a carton -- sales of the premium brands have soared.


But those juices don't just jump from the grove to the breakfast table.

After oranges are picked, they are shipped off to be processed. They are squeezed and pasteurized and, if they are not bound for frozen concentrate, are kept in aseptic storage, which involves stripping the juice of oxygen in a process called "deaeration," and kept in million-gallon tanks for up to a year.


Before packaging and shipping, the juice is then jazzed up with an added flavor pack, gleaned from orange byproducts such as the peel and pulp, to compensate for the loss of taste and aroma during the heating process.


Update

Rich California woman has hired a lawyer to sue on this:

1-11-2012

http://finance.yahoo.com/news/whats-oj-tropicana-sued-135956848.html

What's in that OJ? Tropicana is sued



A California woman is suing the maker of Tropicana claiming it is squeezing consumers by touting the best-selling U.S. orange juice as "100% pure and natural" when it is not.

In her federal lawsuit, plaintiff Angelena Lewis said Tropicana Products Inc, knowing consumers "want and demand natural products," deceives them in its advertising and packaging for its Pure Premium juice, including cartons featuring an orange with a straw stuck into it.


Lewis said the unit of PepsiCo Inc actually puts the juice through extensive processing, adding aromas and flavors that change its "essential nature" and give it a longer shelf life.

The lawsuit was filed in a federal court in Sacramento, California and alleges violations of U.S. consumer fraud laws.


It seeks class-action status on behalf of all U.S. purchasers of the juice, a halt to the alleged deception and compensatory, punitive and triple damages.

Update:

First it's a fake and now the Brazilians are trying to kill us

2-3-2012

http://news.yahoo.com/fda-confirms-fungicide-orange-juice-030921095.html

FDA confirms fungicide in orange juice
 
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I don't get the "fake" accusation.

It is what it says on the label: 100% orange juice, not from concentrate.

It never claimed to be "fresh", just not from concentrate.

The truly brilliant plan was when they came out with a "light" version: "50% less calories than regular". That's because it's over half added water. Same price.

They'll never go broke underestimating the intelligence of a large number of consumers.
 
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Interesting. I can say I wasn't aware of this. And my favorite orange juice has always been the Simply Orange Juice, though, I did notice sometimes that it's flavor was off. I figured that was normal.

Even though I didn't know about it, I am not surprised either.

Thanks for the post.
 
Organic Orange Juice is the best. Pastuerization sucks. I've never understood all the rage about Tropicana Pure Premium. It has a shitload of calcium and other additives/preservatives. I think it can even be made with Mexican Oranges.
 
Organic Orange Juice is the best. Pastuerization sucks. I've never understood all the rage about Tropicana Pure Premium. It has a shitload of calcium and other additives/preservatives. I think it can even be made with Mexican Oranges.

Which are some of the best in the world.

Where do you think most of your produce comes from?
 
fresh squeezed >>> boxes saying 'not from concentrate'

all the juices i've ever had that said 'not from concentrate' have an off flavor and seem 2x as sweet as freshly squeezed

but it's not a big deal - they're just taking old juice and adding processed orange bits, still 'not from concentrate'
 
People shouldn't drink juice anyway... lots of sugar. At least eat the orange and you get more vitamins and more fiber.
 
Is the orange juice revolution going to take place before or after the great vinegar revolution?

The Vinegaristas, elite shock troops, will be firing ID cards at high speed from card launchers and slicing the necks of all they oppose! However, the orange juice cavalry, who hose their opponents in fake orange juice thereby melting their bones, are not to be underestimated.
 
Not seeing a problem here. It is pure and not from concentrate. Concentrate is actually fine and probably better.

My taste buds have long preferred Florida Natural or Tropicana "not from concentrate" to Minute Maid or any other brand of "from concentrate" and/or the frozen tubes of goo you re-constitute yourself.

Simply Orange is a little more expensive than the other not from concentrates, and does taste even better, imho.

While one could argue the semantics of the terms used, I learned something from the OP. I naively assumed "not from concentrate" meant less processed and adulterated that it actually does. Not surprised, though.
 
My taste buds have long preferred Florida Natural or Tropicana "not from concentrate" to Minute Maid or any other brand of "from concentrate" and/or the frozen tubes of goo you re-constitute yourself.

Simply Orange is a little more expensive than the other not from concentrates, and does taste even better, imho.

While one could argue the semantics of the terms used, I learned something from the OP. I naively assumed "not from concentrate" meant less processed and adulterated that it actually does. Not surprised, though.

My local grocery store, Smith's, which is a Kroger store like Frys, has a "from concentrate" store brand orange juice that is actually pretty good.

I think though, I need to get a juicer.
 
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My taste buds have long preferred Florida Natural or Tropicana "not from concentrate" to Minute Maid or any other brand of "from concentrate" and/or the frozen tubes of goo you re-constitute yourself.

Simply Orange is a little more expensive than the other not from concentrates, and does taste even better, imho.

While one could argue the semantics of the terms used, I learned something from the OP. I naively assumed "not from concentrate" meant less processed and adulterated that it actually does. Not surprised, though.

And that's all that really matters, isn't it? If you prefer that and willing to pay a premium for it. This whole notion of being less processed is ignorance at best and willfully stupid at worst. Everything you eat or drink unless you killed it or grew it is prcessed. That's how food and economy's of scale work.
 
We should all by now that the Corporations are paying the Government to basically kill off it's own customers in the name of profits.

Uh...

Before packaging and shipping, the juice is then jazzed up with an added flavor pack, gleaned from orange byproducts such as the peel and pulp, to compensate for the loss of taste and aroma during the heating process.

OMG you're right, orange peel, its deadly! Pasteurized juice is killing millions!
 
evil Republican war monger killers and traitors must have bought all the orange juice companies just to poison the American people with not just the juice, but the PULP and RIND of oranges in their orange juice!

we must fight against our fake made with real oranges orange juice republicans!
 
Lee Lemon


Futurama_302_-_War_is_the_H-Word.jpg
 
Which are some of the best in the world.

Where do you think most of your produce comes from?

Uh... The USA? Where we produce like twice as many oranges every year than Mexico. California and Florida are huge producers of oranges.

btw they use parts of the orange to create the flavor pack they use to enhance the flavor of the juice? So it is still 100% orange juice. dave you're an idiot.
 
#occupygrovestand

While I was a bit surprised that it sits in tanks for up to a year, I thought for a second about how most produce is seasonal and realized that it's no different than getting other out-of-season stuff.

Getting bitchy about adding pulp and zest/peel as "additives" is BS. That stuff is good and I'm glad they actually use it.
 
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