<< Why be in business if you are losing money?? They have to be making money somewhere. If you can prove me wrong, I'll claim you to be the god of pokebean or balls or whatever the hell it is you talk about all the time. >>
They sell things for so cheap that they lose money on every purchase.  But (and no offense to you in particular) it's bonehead consumers who go to their site and say Wow! 12,000,000 items in less than a month! Let me invest in Amazon.com!.  So Amazon's stock keeps going up and up and up.  And as long as they keep selling things, it will continue to do that.  And as long as they continue to price products where they are actually losing money on every sale, people will keep buying from them.  And Consumer-Day-Trader-Types will still invest in them.  See? Quite a nasty cycle.
So two birds in one stone, I guess...josh, there's a reason they would fake it.
Charlie
Now will you name me the god of balls? Err...