They almost certainly derive their final target figure from SPEC, then intentionally show a range of workloads that when geomean averaged, hit exactly that number. Its actually a decent and truthful way to do it, IMO.
As far as AVX-512 40%, thats some very few, very specific workloads, nothing even close to approximating IPC gains average over a wide swath of workloads. Its so specific that you could probably find such specific use case increases every gen from Zen 1 to Zen 5 if you really tried. Remember CPU-z had to be reworked because there was a specific instruction that Zen 1 was blistering fast at and thus made its results better than Intels, despite losing in most other workloads? It happens. Its fun, but we know thats not a valid average IPC claim.