I make it a policy to avoid companies that make their name look like other companies. For instance (true story!), I saw a CD walkman at a discount store at the mall the other day. The brand was SOMY, and it cost $19.99. People were buying them left and right! I've also seen Panatronic TV's, and my favorite....a Sumsung DVD player (heheheh...that's fun to say 🙂 ). It's the same with web stores. Spell Microsoft, Symantec, Macafee, Onvia, Egghead, etc wrong, and you get either 1) A porn site (not that that's a bad thing 😉 ), or 2) a vendor trying to cash in on other people's success.