I make it a policy to avoid companies that make their name look like other companies. For instance (true story!), I saw a CD walkman at a discount store at the mall the other day. The brand was SOMY, and it cost $19.99. People were buying them left and right! I've also seen Panatronic TV's, and my favorite....a Sumsung DVD player (heheheh...that's fun to say

). It's the same with web stores. Spell Microsoft, Symantec, Macafee, Onvia, Egghead, etc wrong, and you get either 1) A porn site (not that that's a bad thing

), or 2) a vendor trying to cash in on other people's success.