You're the Windows Phone Marketing Director

[ultimatebob]

The real push comes with Windows 8 and Windows Phone 8. Microsoft is just biding its time until then.

Didn't they say the same thing about Windows Phone 7 when people were complaining how bad Windows Mobile 6.5 was?

 

[mammador]

Work with the Nokia marketing team, and segment/target/position the product as with any other marketed product. Also use promotion to heighten awareness.

IMO, this is why iOS and Android prosper whilst Win 7 has not yet. Apple uses branding, whilst Android has the combined effort of numerous manufacturers behind it. Nokia/MS need to place strong adverts out there, even target specific markets to sell their phones too.

 

[WelshBloke]

Interface is important to a lot of people. Why do you think the iPhone was so revolutionary? It certainly wasn't its capabilities - the first iPhone lacked very common features like 3G, GPS, MMS. It was the interface.

Because there wasn't a lot of competition when the first iPhone came out.

Windows mobile was stagnant, Android wasn't ready and no one in N. America ever cared about Symbian.

Windows Phone now has to compete with a couple of mature, well supported platforms that between them own the market.

 

[Deeko]

Because there wasn't a lot of competition when the first iPhone came out.

Windows mobile was stagnant, Android wasn't ready and no one in N. America ever cared about Symbian.

Windows Phone now has to compete with a couple of mature, well supported platforms that between them own the market.

Its easy to look at it in hindsight and say there wasn't a lot of competition - but there was. Windows Mobile and BlackBerry were both growing at a very fast pace. Palm still existed in a meaningful form. Symbian, while much bigger overseas, still had their stronghold. The market fundamentally changed in 2007, and it wasn't because people were impressed by a 2G handset powered by an ARM11 SoC. It was the UI.

 

[bearxor]

Its easy to look at it in hindsight and say there wasn't a lot of competition - but there was. Windows Mobile and BlackBerry were both growing at a very fast pace. Palm still existed in a meaningful form. Symbian, while much bigger overseas, still had their stronghold. The market fundamentally changed in 2007, and it wasn't because people were impressed by a 2G handset powered by an ARM11 SoC. It was the UI.

I agree here. And think about what Android would look like without the iPhone influence. It was basically a cross between WM and BlackBerry.

 

[hans007]

its sad, but i'd have them reskin windows phone with more transcluscent effects, more icons / widgets instead of tons of text based tiles etc.

regular people want that stuff. windows 7 phone looks like its for business people, or geeks for the most part because its mostly text menus.

its like the XP start menu, vs the ios dashboard. regular people need pretty icons that bounce and crap no matter how pointless that seems.

 

[TheStu]

its sad, but i'd have them reskin windows phone with more transcluscent effects, more icons / widgets instead of tons of text based tiles etc.

regular people want that stuff. windows 7 phone looks like its for business people, or geeks for the most part because its mostly text menus.

its like the XP start menu, vs the ios dashboard. regular people need pretty icons that bounce and crap no matter how pointless that seems.

There are still plenty of animations and swoopy effects and everything else though, I don't think that making it shiny is really the answer necessarily.

 

[dagamer34]

its sad, but i'd have them reskin windows phone with more transcluscent effects, more icons / widgets instead of tons of text based tiles etc.

regular people want that stuff. windows 7 phone looks like its for business people, or geeks for the most part because its mostly text menus.

its like the XP start menu, vs the ios dashboard. regular people need pretty icons that bounce and crap no matter how pointless that seems.

All of those useless animations and effects suck up battery power for no apparent reason other than to dazzle you.

 

[BlavaFodia]

If they have more apps to offer, I will switch from iPhone to Windows Phone. 😛

They should at least have a price drop to obtain more market share to compete with Android and iOS, and developers would be willing to make more apps in Windows Phone. Then it should be much easier to sell their phones. People love apps and now is not enough. :-(

 

[CZroe]

Here's how I would get people to adopt it: Offer the ability to boot Android on the same handset; let people experience both; they'll likely act like Windows users on x86 Macs-only using Boot Camp when they need to run a program they can't run on OSX. Adoption increases, app development adapts, users eventually find themselves using and preferring WP7 and demanding that apps be ported.

 

[notposting]

Lots of good ideas in this thread. Good advertising would be a start. These retarded commercials pushing Windows in general suck. To their credit, Apple's ads are pretty good...I hate them 😉. They show people using their iDevices in everyday life and going through some of the things you would like (I get closer to buying an iPhone when I see their camera focused one, red-eye removal, crop/rotate, etc).