All those people who think online retailers "owe them" something, be it free shipping, coupons, honoring of pricing errors, etc., are going to be majorly bummed in the coming months.
Within 6 mos., a year tops, there will be no more of the big online discount etailers, at least not the ones operating as they do now. Amazon, BUY.COM, etc., they're all going down. All of these companies have run out/are near running out of cash to operate. And they cannot get any loans, period. No one, not even venture capitalists, is willing anymore to invest money in on-line etailing. Some of the biggest supporters of these companies have lost 100's of Millions of $'s (Paul Allen especially). The few giants that will remain, such as CDW, Staples, etc., all are tied to more successful B&M operations which keep them afloat.
It's almost ironic, but the small independent etailers are going to survive, whereas before, they were thought to be headed for extinction. But at least they had enough sense not to sell themselves to death (ie. selling products at or below cost, free shipping, coupons, etc.).