More speculation....
Wedding Bells for XM and Sirius?
6:20p ET January 10, 2007 (S&P)
Could XM Satellite Radio (XMSR) and Sirius Satellite Radio (SIRI) actually move into the same orbit? A Citigroup analyst says odds are more likely now that a merger between the two companies could happen.
Of course, the combination of the two players in what is basically a duopoly would face some hurdles. They'd need okays from the Department of Justice and the Federal Communications Commission, for example. The two rivals would have to resolve differences on key things like how they count their subscribers. And then there are other matters like pricing concerns.
But Citigroup analyst Eileen Furukawa sees some possibilities. After an investor dinner with XM Chairman Gary Parsons and CFO Joe Euteneuer, Furukawa "sensed an increased openness from XM re: the possibility of merger with Sirius," she said in a research note Jan. 10. If such a deal did happen, she thinks it would take place before the Fall. (Citigroup has gotten compensation for investment banking services for XM in recent months, among other things, but Furukawa certifies that the views she expresses in her research are her personal opinion. Nor is her compensation related to her view.)
The analyst said that XM believes that if the Justice Dept. were considering the threat of competitive disruptions related to a possible merger, it would take a broad view of the competitive landscape -- including traditional radio, iPods and MP3 players, HD radio and Internet radio, XM believes. FCC approval remains a large unknown, Furukawa said.
She also thinks that the two companies would have to reconcile many matters. For example, XM would likely demand a "substantial" premium if it were to be acquired by Sirius. Also, the two companies have different ways of dividing up line items on their financials. But they could also do a large amount of cost cutting by joining in areas like programming, marketing and satellite business, Furukawa said.
She maintained a buy rating on the stock, noting that ongoing speculation about a merger is likely to limit the downside to its price. Also citing other factors such as XM's valuation and improved risk, Furukawa raised her price target on the stock to $21 from $16 per share.
But one other analyst is taking a less bullish tack. S&P equity analyst Tuna Amobi, in a Jan. 10 research note, said that "[d]espite potential strong synergies, we do not think ... that the potential combination of satellite radio rivals would pass regulatory muster." Amobi sees any takeover premium as "unwarranted."
The analyst is also skeptical that XM's push into the automotive market "could help offset further fundamental contractions in [the] retail channel." He kept his sell opinion on XM. (Standard&Poor's, like BusinessWeek.com. is a unit of The McGraw-Hill Cos.)
Sirius gained 7.3% to $3.98 on the Nasdaq on Jan. 10, while XM's stock price surged 10.1% to close at $16.65 on the Nasdaq. XM stock has plunged from its 52 week high of $30.46 per share on Jan. 11, 2006, following the company's struggles with challenges such as a probe into its marketing activity, accusations that it misled investors, and criticism of its spending.