LOL, absolute genius!
Theyre not trying to get ads on graves. Theyre not stupid, they know it will never happen. Theyre trying to do something so offensive that the mere mention of the act will give the game free press!
And its obviously working!
Of course most people will be so disgusted at it theyll tell their friends, and many many people are going to ask, what game?
A little shady, but as far as advertising tactics go, pure genius.