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Players are frustrated.
New feature drops on console have been less frequent. Our presence on PC isn’t strong enough. Pricing is getting harder for people to keep up with. And core experiences like search, discovery, social, and personalization still feel too fragmented. Developers and publishers are asking for more, too: better tools, better insights, and a platform that helps them grow faster.
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- Xbox will be built to be affordable, personal, and open. We will offer flexible pricing so it’s easy to get started and keep playing.
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Hardware
- Stabilize Gen9 as a healthy and high-quality base
- Deliver Project Helix to lead in performance and play your console and PC games
- Lead in comfortable, personal, high-performance accessories
- Build a strong ecosystem that expands choice and reach
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Services
- Fortify Game Pass with clear differentiation and sustainable economics
- Return the business to durable growth with strong cost discipline
- Make cloud play feel native, fast, and reliable across TVs and low-cost devices
- Use M&A deliberately to accelerate growth where organic paths are too slow