IIRC Steamroller is to be launched in Q114, and we are yet to hear anything of that processor. And instead of bringing attention to the soon-to-be launched product, AMD is trying to bring attention to... Excavator, a product which is at least 6 quarters away.
Gentlemen, get ready for another deception once Steamroller hit the review sites.
AMD isn't trying to bring attention to Excavator. They made a commit to GCC and Anton Shilov is running with it like wild. The whole article is really dumb, both in that he thinks AVX2 support means 256-bit execution units (when AVX support didn't) and that he thinks that this alone would mean a huge performance boost for the CPU.