So you order $15 item and pay $9 for delivery and it's still cheaper than say Walmart or Target? Amazon is not that cheap anymore. Just like their shipping charges, prices on their regular items have crept up and now on par or more expensive than local B&M. They're almost always more expensive for daily consumer items and food. For electronics and other items you can pretty much always find better prices elsewhere.
If you need something so urgently on a Saturday, why on earth would you order it online in the first place? Especially if it is a $15 item and you're paying $9 shipping? If Target or Walmart has it and you need it so damn bad, of course you should go buy it locally. That's common sense. Regardless of who you order from online, you're going to get hit with a bigger charge for Saturday delivery.
There are other online companies who are cheaper on some things, but oftentimes, their shipping costs brings total cost to the same level of Amazon (compare apples to apples here -- 2 day shipping at the "other place" vs. free 2 day shipping with Prime). Additionally, I have an Amazon Visa so I rake in the reward points like mad when I order from Amazon. So far, I've gotten a ton of free stuff (a new U2410 monitor, new computer, Roku, RC plane, and a bunch of other stuff) just from my reward points and I've definitely spent less than if I had gone locally. You might argue that I could've found better deals online and I'll grant that, but often not at the same, one-stop shop and rarely with free shipping and that shipping largely negates the cost advantage.
You guys complaining about Prime are also forgetting the free streaming video and book "rentals" you get with Prime.
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