smackababy
Lifer
- Oct 30, 2008
- 27,024
- 79
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I'm always suspicious of charities that run frequent ads
This is kind of ridiculous. If a charity doesn't advertise in some way, how can they expect to get donations? The idea that a charity needs to be 100% of funds going directly to the "cause" just isn't realistic. There is overhead and it's been shown that while the charities that do have a higher advertising cost give less of a percentage of funds received to the cause, they also get a lot more donations and give more overall.
I'm not saying anything the Wounded Warrior Project has done is good or right, just stating getting your name out generates far more money than simply running at bare bones. Unless, of course, you can get a bunch of athletes and celebrities to dump water on their head.