How much does it cost to change a lightbulb?
If (changes per year) * 17 years * (cost to change) > $50 - then yup, I'd be buying them up by the handful.
In fact, in many circumstances, it can cost several hundred $ to change a light bulb - e.g. how much do you think it costs to change the bulbs in a road tunnel. (You have to close the road, get several technicians in on a personnel lift or scaffolding, etc.) But then, $100 bulbs, energy efficent bulbs which last 60k hours have been available for many years.