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Worst naming scheme: BMW or Lincoln

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Worst naming scheme

  • BMW

  • Lincoln

  • Other


Results are only viewable after voting.
They're all terrible. A bunch of numbers no longer connect to the number of doors or the size of the engine.
 
I like Lincoln. They are belligerent that MK doesn't mean mark, it is emkay. But you can justify yourself just calling it a Mark Z or a Mark S.
it's so patently obvious that someone screwed it up not knowing lincoln's history with 'mark' and sent out a huge marketing blitz with 'emkay' as the pronunciation. by the time someone realized what had happened the blitz was already on and it was too late to change it.
 
Although it was true in the past, I don't recall mentioning anything about the litres of an engine.

S stands for S Classe.

65 stands for V12 AMG engine, which is shared by the CL65 (soon to be S65 Coupe), SL65, and G65. Same engine, same numbers.

Same for the S550. Same engine in SL550, E550, ML550, and a few other models.

If I'm not mistaken, the numbers still indicate the engine, even if they do not indicate the litres of the engine.

C63 and E63 of the same year have different engines in several model years. I think there are a few other examples of the same.

I don't find Mercedes that bad, but it doesn't always make sense.
 
Until the last few years I liked the BMW naming conventions, because they were simple and descriptive. This started to get squidgy once they moved to turbo engines, and got squidgier still once they began the whole 4 series thing. Still, I don't find them hard to understand.
 
Although it was true in the past, I don't recall mentioning anything about the litres of an engine.

If I'm not mistaken, the numbers still indicate the engine, even if they do not indicate the litres of the engine.

Nope, go see my examples from the C class above. The number don't refer to an engine series either. They're simply placeholders for their 'rank' in the class anymore. They used to be tied to the engine, but its just not the case for awhile now.
 
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