Worst modern adverstising campaigns

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NutBucket

NutBucket

Lifer
Aug 30, 2000
27,155
635
126
TOYOTA!!!!! I will almost certainly never buy one just because of their fvckin' ad campaigns.
 
R

Rudee

Lifer
Apr 23, 2000
11,218
2
76
Those stupid Buckley's cough medicine commercials with the idiots reading letters.
 
J

JasGamer

Member
Oct 25, 2004
86
0
0
That toyta commercial that had the most annoying jingle ever:


"Wash it! Gas it! Gimmie the keys!"








YUUUUU^
42
-80qgv
50qg2360[qa
]=\=90[9yil7uil;7;y;oi';'
 
cheezy321

cheezy321

Diamond Member
Dec 31, 2003
6,218
2
0
Jesus I am suprised no one has said the anti-drug commercials. They are the lamest things in the world, and basically get laughed at. They do not work at all and have an effectiveness level of ZERO

So, heres my vote. Those damn anti drug commercials
 
C

CQuinn

Golden Member
May 31, 2000
1,656
0
0
I'd almost agree with cheezy321, because those anti-drug commercials are annoyingly counter-productive.

But my vote is going to have to go with G4TechTV, soon to be G4 again. Thier self promotional
ads look like they were made by a junior high journalism class, after too much cough-syrup.
These guys make the Ditech ads look like intelligent programming.

For one of their highest rated game review shows (X-Play), they have a spot where a
stereotypical fanboy rants about how much he hates the male host of the show
(and how he obsesses over the female host.)

They use the exact same (annoying) station break between each show, and announce the show
in advance during that 10-second break, as if the viewers are too stupid to recognize the same
shows that get repreated twice a day on average.

But what makes it the WORST advertising campaign is the whole process they used to get where
they are now. They basically bought the TechTV network because it had contracts with
cable providers to show in more households than G4 had originally. They then proceed to
trash the lineups of both networks in order to pander to some lowest common denominator of
gamers (Even real (semi-pro) gamers I know won't watch the network), in order to build the
franchise of an "all gaming network". This might have been an acceptable idea if they had
advertised it as such from the start, but instead they led the "loyal" viewers of the network
along until they could re-negotiate the cable contracts so they didn't get dumped from all their new markerts for changing the format of the original channel. In the meantime they make multiple changes
(even to their own good shows) that ends up alienating viewers from both sides of the merger.




 
J

jjzelinski

Diamond Member
Aug 23, 2004
3,750
0
0
Originally posted by: CQuinn
I'd almost agree with cheezy321, because those anti-drug commercials are annoyingly counter-productive.

But my vote is going to have to go with G4TechTV, soon to be G4 again. Thier self promotional
ads look like they were made by a junior high journalism class, after too much cough-syrup.
These guys make the Ditech ads look like intelligent programming.

For one of their highest rated game review shows (X-Play), they have a spot where a
stereotypical fanboy rants about how much he hates the male host of the show
(and how he obsesses over the female host.)

They use the exact same (annoying) station break between each show, and announce the show
in advance during that 10-second break, as if the viewers are too stupid to recognize the same
shows that get repreated twice a day on average.

But what makes it the WORST advertising campaign is the whole process they used to get where
they are now. They basically bought the TechTV network because it had contracts with
cable providers to show in more households than G4 had originally. They then proceed to
trash the lineups of both networks in order to pander to some lowest common denominator of
gamers (Even real (semi-pro) gamers I know won't watch the network), in order to build the
franchise of an "all gaming network". This might have been an acceptable idea if they had
advertised it as such from the start, but instead they led the "loyal" viewers of the network
along until they could re-negotiate the cable contracts so they didn't get dumped from all their new markerts for changing the format of the original channel. In the meantime they make multiple changes
(even to their own good shows) that ends up alienating viewers from both sides of the merger.
Click to expand...

Yeah I forgot about the retarded Ditech ads, between the old fat pimp and the sexually repressed closet dweeling bank guy I can't imagine where they went astray. But, somehow, it makes the entire company look amateurish and incompetent.
 
Y

Ynog

Golden Member
Oct 9, 2002
1,782
1
0
The Reebok Terry Tate commericals.

The commericals were great and very funny to watch. However an study showed that
more than half the people that saw the commericals had no idea that Reebok was the
company being advertised.

To me, that the definition of a bad marketing campaign.
 
R

raildogg

Lifer
Aug 24, 2004
12,892
572
126
Geico (although sometimes there are cute ads by them). TD Waterhouse, it just bores me. Other car insurance ads
 
CPA

CPA

Elite Member
Nov 19, 2001
30,322
4
0
McDs is pretty awful and would have been listed as the worst for me, until I saw.......


The TrimSpa commercials with Anna Nicole Smith. Puke "Do you want my boooodyyyyy"
 
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