- Oct 11, 1999
- 25,195
- 0
- 56
http://www.bgr.com/2011/01/28/zte-displaces-apple-as-no-4-phone-maker-rim-bumped-from-top-5/
I didn't realize ZTE was so big, the only thing I knew they made was the ZTE Peel, the device that turns an iPod Touch into a phone,
Top Five Mobile Phone Vendors
Nokia overall unit volume slipped 2.4% in the fourth quarter, which the vendor attributed to the intense competitive environment and component shortages. The result was lower feature phone shipments. The company did, however, grow smartphone volume by 38% compared to the same prior-year quarter. Nokia launched the C7 and the C6-01 touchscreen smartphones as well as the C3 combination touchscreen & QWERTY device in the fourth quarter. Still, smartphone ASPs dropped 16% on a year-over-year basis.
Samsung reached a new milestone in 4Q10, pushing through the 80 million unit threshold for the first time in the companys history and improving its profit margins for the second straight quarter. Driving shipment volumes was the continued success of its Galaxy S smartphones, of which the company sold nearly ten million units worldwide for the year. Similarly, Samsungs mass-market and touch-screen phones earned a strong following in emerging markets.
LG crossed the 30 million unit mark for the quarter, due in part to the success of Optimus One smartphone sales across multiple regions. LGs smartphone strategy is paying off; the company sold more than a million units in the first month of availability, and newer versions (Optimus 2X, Optimus Black) are expected later this year. Meanwhile, LGs feature phones comprised the majority of shipments, but an aging portfolio and lower prices within emerging markets left the company vulnerable to the competition.
ZTE finished the quarter in the number four position with shipments steadily spreading from its home country of China to developing regions such as Africa and Latin America. ZTE has also recently made inroads in developed markets such as Western Europe and the U.S. as well as Japan. While most of its shipments have historically concentrated on entry-level and mid-range devices, some of its recent success is directly attributable to its rapidly expanding smartphone line, such as the Android-based Blade and Racer devices. Meanwhile, its S- and C-series entry-level feature phones provided additional competition within emerging markets.
Apple The iPhone maker slipped to the number 5 position despite a record quarter for unit shipments and the departure soon thereafter of CEO Steve Jobs on medical leave. It was the companys second straight quarter on IDCs Top 5 list. The iPhone sold particularly well in developed regions of the world, such as North America and Western Europe. Apple, which said it could have sold more iPhones last quarter had it been able to make more, is set to introduce the touchscreen device on Verizon next month.
I didn't realize ZTE was so big, the only thing I knew they made was the ZTE Peel, the device that turns an iPod Touch into a phone,