After initially thinking SerialATA was pointless, I'm now pretty much a convert, though not a fanatic. The smaller cables is really the only reason I'm interested in it, simply to save the time and hassle of disconnecting/connecting and routing ribbon cables.
Heck, depending on the prices of adapter cards or motherboards with an external SerialATA chipset, and the adapter boards to make an IDE drive work with SATA, I might just convert as soon as possible, and use the parts in any computers I build for other people.
Hopefully OEM's will jump on SerialATA soon now. The standard has been in place and grown for some years now, so I'm not sure why they haven't started using it, other than the fact that chipset makers haven't integrated it yet (and you'd think they could have pushed the chipset makers if they wanted it enough). Imagine how much more marketshare somebody like SiS could have gotten by now if they'd integeated SerialATA first in the market, whereas now it'll just be that everybody will be getting it around the same time so there won't be any advantage.
One thing I haven't understood is why SerialATA was focused on internal devices. As far as I can see, it'd be nearly ideal for external hard drives. No need for an adapter card to be built into an external enclosure using a native SerialATA drive, no need for an external power supply. Firewire can provide the same functions, but you need an adapter card which increases costs, and the throughput is limited. With an external SerialATA drive you'd get exactly the same performance with an external drive as an internal. The only downside is the lack of daisy-chaining, but just sticking two external ports into a system would be more than enough for most people to run a hard drive for backup or a CDRW drive, and anybody that needs way more than that is probably using SCSI anyway.
Oh yeah, and I don't mind it being a P4 motherboard here, as I'm planning to get a P4 soon anyway, but I'd hope to see one based on a SiS chipset with SerialATA as well. I don't want to pay for an Intel chipset board.