I tried using my coupon, but the membership procedure was such a long slow process, I finally got fed up and left. First you stand in line, then they tell you to go somewhere else where you fill out a long written application, then some brain-damaged dude slowly copies everything into a computer then stops to stare at your drivers license. And then, I don't know, I didn't have the patience to find out.
Isn't this supposed to be about entertainment? I mean, I've rented movies elsewhere and am registered at a couple supermarkets and a full service video store and it's never been such a hassle.