I'm not educated on this at all. My office is 10 down and 1 up. My prime video and voip phones work. Life is good, ATM.
So was there evidence of a problem before the 2015 regulations or was there a problem that we didn't know we had like Red mentioned with new businesses?
the issue has been shown in some EU countries, where net neutrality rules aren't all applicable to mobile data.
Zero rating is allowed on mobile. That means you can buy a packet to e.g. use video streaming or social networks or whatever else without data caps.
The problem is: which services are zero rated?
The more honest companies allow any platform to request to be entered in the package.
If this spreads, a startup will have to go through a bureaucratic process for each company in each country.
What if the service is innovative and can't be pigeonholed in one of the zero-rating categories? Tough luck.
Of course the next step is companies not being honest about it or being slow to add new services to the list, and giving incumbents an unfair advantage, or being outright scummy and forcing the companies to pay to get zero-rated.
Now in the US, all this of may happen when it comes to wired speed, or wired data caps if you have them (they basically don't exist in Europe).
Customers or companies will be leeched on, and competitivity and innovation will be hurt.
Add strong conflicts of interest between ISP and cable companies, which are often one of the same, and you have a recipe for disaster.
At the start they probably won't dare to go that far and it will be limited to backend agreements with the big companies to ensure good service or whatever.
Content delivery networks including Netflix's already have caching at ISP locations and the like, e.g. netflix open connect.
Going from netflix providing this cache infrastructure for free, to having netflix actually pay to put their servers there, to simply banning netflix from doing it so that you can instead promote either cable or the ISP's own streaming service (which will be better since netflix will be slow to load, and the ISP service will be able to provide higher resolutions as a result), is just a sequence of small steps that aren't directly noticeable to the customer, and create walled gardens instead of a single global market.