Will someone explain Staples price match policy?

[Joyride]

I saw that Best buy is going to have Neverwinter nights for $39.99. Using Staples 110% pricematch guarntee (sp?) and $10 of $10 coupon you can get it for under $30


Now I just got an email from gogamer.com saying Neverwinter Nights is $35 for the next two days.

Will Staples price match Gogamers price and what else do I need to take for a price match?