Will Nvidia Match the Fury X cooler with Pascal?

[tential]

Mainly because of NV's AIBs, not NV, unless we conclude that most of their customers game with headphones on reference cards, are deaf, are all running 3-4 flagship cards in SLI, etc. The reference blower 980TI/Titan X cooler is very poor for cards that costs $650-1000.

Sapphire's Tri-X Fury cooler blows both of them completely out of the water on a $550 card. That's the point some are making here that for a $650+ level of card, the reference blower isn't good enough and people are finally speaking up.

Seeing that Fury Cooler's numbers again, that's probably the card I end up getting. I DO NOT want a loud card. I expect my expensive purchase to be quiet, and it's annoying that right now, I have to look up a review for EVERY SINGLE CARD to find one with a remotely decent cooler up to my standards. For a 500+ purchase, I expect better.

The cost reasons are hilariously weak given how easy it is to mass produce something like this cheaply and the fact that it will easily pay for itself. It's like saying a company can't add freeshipping because it'll kill their bottom line. Free SHIPPING HURTS as a company paying for it. But the number of extra orders you get because of it is great.

What most people in this thread are failing to realize is that you can offset the cost of adding additional value by the demand that additional value creates...

 

[Eymar]

What most people in this thread are failing to realize is that you can offset the cost of adding additional value by the demand that additional value creates...

I have to believe this will be driving factor to Nvidia, especially when it comes to Titan. I don't see Nvidia adding a limited volume of a more expensive CLC Titan model. If the CLC is more popular it will hurt the non CLC version sales. Nvidia wants to sell out of their high-end model (for marketing reasons to keep impression of high quality and value due to price and demand) and good volume (profit margin). If rumor sites (I don't see tech review sites biting the hand that feeds them) starts a campaign on Nvidia for inferior or cheap cooler on high end model it may hurt the brand for that card generation (trickle down effect). Enthusiasts may know better, but the general consumer will probably be influenced by what the media says. If you're Nvidia marketing, do you take the risk that the premium value on brand will not be hit?

Of course if Nvidia can do a Nano version of Pascal as high end card that is also overclockable without the noise, that would be impressive.

 

[tential]

The 980Ti is one thing. The Titan X is a whole other beasts. The fact that that comes with the cooler it does for $1000... I don't understand how that ever was allowed. Enthusiasts really must just have low standards/not expect a lot.

 

[bystander36]

The 980Ti is one thing. The Titan X is a whole other beasts. The fact that that comes with the cooler it does for $1000... I don't understand how that ever was allowed. Enthusiasts really must just have low standards/not expect a lot.

For a card like Titan, which isn't sold an any form but a reference model, a CLC could work fine and perhaps on a 990 (SLI card). But I think it would mess up the business model they've created with board partners to do it on anything else.

 

[tweakboy]

Nope they will over exceed.