No, it's not just you. It has clearly been in the news much more than usually.
IMO, yes it's in the news because it's election year.
But I don't believe it was brought up by the right to cater to RR.
IMO, the first big clue here is the Obama admin mandating Catholic churches provide BC in spite of reassuring church officials for approx 2 years that they would not. IMO, that was a politically calculated move to elevate and bring social issues to the fore. This has the great benefit of pushing economic news, high unemployment and bad housing market, and deficit/debt problems right off the stage.
The Repubs, again IMO, wanted to keep the spotlight on the economy and spending. Obama and the Dems have out maneuvered them here. But I think the Repubs stupidly played into this. The 1st amendment issue (Freedom of Religion) could not go unaddressed, but the Repubs allowed themselves to be drawn into the much larger argument of BC subsidized by HI etc.
The only Repub candidate who was running on social issues was Santorum. Clearly Romney wasn't, and aside from the 1st amendment issue I think the last thing Gingrich wanted was this sort of shift in the debate given his marital history. Gingrich is obviously more of a policy wonk (or thinks he is) and so this sort debate plays away from his strengths.
So, this is most definitely not about the RR, who aren't going to vote for Obama anyway. This whole debate is for consumption by the independent and moderate voters who will decide this election. It's also largely targeted at women, who helped greatly in electing Obama in '08 but who have moving away from him likely because of the economy.
Cliffs: Yes it's election year politics. But not about the RR.
Fern