http://finance.yahoo.com/news/Banks...1.html?x=0&sec=topStories&pos=3&asset=&ccode=The ink is not even dry on the new rules for Wall Street, and already, the bankers are a step ahead of everyone else.
In ways large and small, the broad overhaul of the nation’s financial regulatory system that was approved by Congress on Thursday will eat into the profits of the nation’s banks.
So after spending many millions of dollars to lobby against the legislation, bankers are now turning to Plan B: Adapting to the rules and turning them to their advantage.
Faced with new limits on fees associated with debit cards, for instance, Bank of America, Wells Fargo and others are imposing fees on checking accounts. Compelled to trade derivatives in the daylight of closely regulated clearinghouses, rather than in murky over-the-counter markets, titans like J.P. Morgan Investment Bank and Goldman Sachs are building up their derivatives brokerage operations. Their goal is to make up any lost profits — and perhaps make even more money than before — by becoming matchmakers in the vast market for these instruments, which critics say were a principal cause of the financial crisis.
Even when it comes to what is perhaps the biggest new rule — barring banks from making bets with their own money — banks have found what they think is a solution: allowing some traders to continue making those wagers, as long as they also work with clients.
Banking chiefs concede they intend to pass many of the costs associated with the bill to their customers. The legislation, which is expected to be signed into law by President Obama next week, is intended to address the causes of the 2008 economic crisis and curb the most risky behavior on Wall Street.
“If you’re a restaurant and you can’t charge for the soda, you’re going to charge more for the burger,” said Jamie Dimon, the chairman and chief executive of JPMorgan Chase, after his bank reported a $4.8 billion profit for the second quarter on Thursday. “Over time, it will all be repriced into the business.”
Short term, the changes imposed by this legislation and other recent reforms could cut profits for the banking industry by as much as 11 percent, analysts estimate. Long term, Wall Street will be able to plug at least part of that hole by doing what it does best: inventing products that take advantage of the new regulations.
At Morgan Stanley, the board will hear strategies on how to adapt when it meets next week. Citigroup has already shed risky investment units forbidden by the bill, freeing up cash it can quickly deploy into new areas. At J.P. Morgan, 90 project teams are meeting daily to review the rules and retool businesses accordingly.
“We’ve been gearing up for this like a merger,” Mr. Dimon said in a recent interview. He said new restrictions on credit and debit card fees, as well as derivatives, could cost his bank at least several hundred million dollars annually but added that the bank would find new sources of revenue to plug that gap.
There are signs that is already happening across the industry. Free checking, a banking mainstay of the last decade, could soon go the way of free toasters for new account holders. Banks are already moving to make up the revenue they will lose on lower overdraft and debit card transaction charges by raising fees on other services.
Banks like Wells Fargo, Regions Financial of Alabama and Fifth Third of Ohio, for instance, recently began charging new customers a monthly maintenance fee of $2 to $15 a month — as much as $180 a year — on the most basic accounts. Even TCF Financial of Minnesota, whose marketing mantra championed “totally free checking," started imposing fees this year in anticipation of the new rules.
To be sure, in many cases customers can escape the new checking account charges by maintaining a minimum balance or by using other banking services, like direct deposit for paychecks and signing up for a debit card.
Still, with checking account fees spreading, Bank of America rolled out a fee-free, bare-bones account on Wednesday, the eve of the Senate vote. The catch? To avoid any charges, customers must forego using tellers at their local branch, use only Bank of America cash machines, and opt to receive only online statements.
“You are going to see more of these targeted offers,” said David Owen, Bank of America’s payment product executive.
Fifth Third, for example, has added extra services to its basic checking account, like fraud alerts and brokerage discounts, but now tacks on a monthly maintenance fee. JPMorgan Chase is considering hiking annual fees for debit cards that offer rewards points, or scaling back how many they dole out.
“The rule of thumb is that it costs a bank between $150 and $350 a year” to maintain a checking account, said Aaron Fine, a partner at Oliver Wyman, a financial consultancy. If banks cannot recoup that money, he added, they may be forced to jettison unprofitable customers.
While commercial banks are expected to feel the effects first, investment banks are bracing for more fundamental changes in lucrative businesses like derivatives trading.
In the past, banks would sell complex derivative contracts directly to buyers, pocketing hefty fees but absorbing considerable risk as well. Now, most derivatives will be traded through clearinghouses, which will bear the risk, leaving banks to simply broker the transaction.
The shift to clearinghouses will turn derivatives trading from a highly profitable niche to a more volume-based business, in which banks will have to compete on customer service and price. As a result, banks have already spent tens of millions of dollars to rewire their computer systems so they are more efficient in the leaner times ahead.
Even as bank lobbyists fought successfully to dilute the most draconian parts of the new derivatives rules, these same institutions quietly accelerated plans to adapt to whatever rules would eventually pass.
At J.P. Morgan Investment Bank, more than 100 people, from traders to risk managers and computer programmers, have been busy for months retooling the bank’s giant derivatives business. Citigroup has peeled off several dozen employees on similar projects, and may form a global clearing services business unit.
Although the derivative rules will not go into effect until 2011, major banks have been pitching these new clearing services to hedge funds and other potential clients since late 2009.
“If you are in the business of electronic trading, inevitably this is getting brought up in conversation and priced into your clearing deal,” Donald Motschwiller, managing partner and co-president of First New York Securities.
Just as the derivatives business is likely to mutate — but hardly disappear — proprietary trading is unlikely to disappear anytime soon.
In that case, banks like Citigroup and others have started to dismantle stand-alone desks that use the bank’s own money to make speculative bets, shifting those traders to desks that work on behalf of clients. But those traders will still be able to make occasional bets on the market, even if their primary responsibility is to serve clients.
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Not that I care much...
1.) Poor people will be dropped by banks. Banks will tell poor people "pay the fees" or go to a check cashing spot and deal with the "real" loan sharks across the street which face little to no regulations. This will affect mostly poor, elderly and uninformed people. Online banking? how many people use that? Most people don't especially age 50+...
2.) Banks will invent/build their own clearing houses to broker derivatives. They are not allowed to own them or keep a part of them but they are now allowed to sell them to their clients and consumers? This essentially transfers risk from banks to clients/consumers. People say the derivatives market ballooned from $100 billion to $600 trillion in a decade. How will the transformation of the derivatives business model from one based on "profit/risk" to one based on "volume"? I have no idea, but since it's based on volume now all the banks will push "buy and sell as much as you can for the clients" similar to how personal stock brokers make money from commissions.
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