I dunno what you mean by this, during my research the BFG constantly came up cheaper than most of the other GT cards.  I bought mine from Outpost.com for $359 ($389 after tax and shipping as I live in WA 

 )  You can find it for $399 several places, look for it on pricewatch.com or pricegrabber.com.
As for Leadtek being better I would have to disagree, reviews show the BFG can overclock higher on average (most sites report the BFG hitting ultra core and ram speeds, though they seem to have more luck with the core than with the ram).  The Leadtek does have a better gaming bundle and quieter cooling, but due to the louder dual fans and copper sink you can overclock the BFG higher.
If you want proof in writing google BFG 6800GT reviews and Leadtek 6800GT reviews (mis-spellings are to be ignored 

  )  and read the reviews for yourself
-spike
EDIT**  Is the reference cooling that much better?  I thought the dual fans with the copper heat pipe was pretty good....