Why is it that Nvidia holds value more over AMD?

[spat55]

Since launch the HD 7xxx series have been halved in price, this hasn't happened to the GTX 6xx even though there is the GTX 7xx. Is it just that Nvidia don't drop prices quite so often?

 

[GodisanAtheist]

Nvidia is perceived, rightly or wrongly, as the "premium" brand of graphics card and so commands a higher price in general than AMD cards and so drop in price more slowly than AMD cards.

Its a somewhat bizarre catch-22 situation that AMD has found itself in with regards to customer perception.

 

[SiliconWars]

It's because half of Nvidia's 7-series is just a rebranded 6-series, and AMD got to charge a "we're first" price for a few months at the launch of their 7-series.

 

[spat55]

It's because half of Nvidia's 7-series is just a rebranded 6-series, and AMD got to charge a "we're first" price for a few months at the launch of their 7-series.

I know that the 7xx is a rebranded 6xx, that is why I am waiting for 20nm before I jump on a new GPU setup.

Thing is even after the GTX 6xx launching the HD 7xxx series still didn't drop that much, but has continually dropped over time, whereas the Nvidia equivalents have still managed to hold there price tag.

 

[seitur]

NVIDIA will drop prices when it will start losing market share to AMD. If consumers want NV to drop price they have to choose AMD over NV more often.

 

[Fanatical Meat]

Call me a fan boy but for some reason I prefer Nvidia cards. My GTX260 has been a real trooper. Although my favorite card was my 9500 Pro.
For the record I've owned:
1 Vodoo 3 (?) 16mb
1 DDR64 ATI card
1 9500 PRO ATI
1 x850 ATI
1 x1900 AMD(?) maybe ATI card (after the x850 crapped out)
1 x1950 AMD card after the 1900 crapped out
Now a GTX260
I think the cards failing was due to the Dell I had them in, I also had 2 memory sticks fail in that machine.

 

[Teizo]

NV's 7 series is not a rebrand, it's a refresh. Same as the 5xx was to the 4xx Fermi. Happens every gpu cycle.

Can't have the peformance increase of the 780 over the 680 and simply call it a re-badge.

 

[tviceman]

Perception is everything. Nvidia's GTX400 series depreciated in price very fast because there were so many drawbacks associated with running one of those cards. However when Kepler came out, initial reviews showed that the cards were cheaper, drew less power, featured inferior better stock cooling solutions, and performed better out of the box than AMD's comparable cards. AMD was slow to react and ever since then they have paid the price.

As the world of sports is known for, when going up against the champ you need a knockout to win. Relying on the judges won't get the job done.

 

[SiliconWars]

NV's 7 series is not a rebrand, it's a refresh. Same as the 5xx was to the 4xx Fermi. Happens every gpu cycle.

Can't have the peformance increase of the 780 over the 680 and simply call it a re-badge.

The 780 was a new card so can't be included in the point over prices staying the same. The 770 is basically just a 680, so if the 680 was much cheaper then nobody would want the 770. Clearly the only way to ensure this doesn't happen is to keep the remaining 680's prices high even if nobody is buying them.

 

[DooKey]

Because AMD has allowed themselves to be identified as the budget brand. Nothing more and nothing less.

 

[SiliconWars]

Because AMD has allowed themselves to be identified as the budget brand. Nothing more and nothing less.

Only in the minds of people who would spend $1100 on a Titan, who thankfully are exceedingly rare.

 

[DooKey]

Only in the minds of people who would spend $1100 on a Titan, who thankfully are exceedingly rare.

LOL, keep telling yourself that if it makes you feel good. Unlike you I don't have a fetish for either GPU company. I like the best and spend on BOTH companies when they have the best.

 

[Kippa]

You have to remember that a $1K Titan is more than just a gaming card and is a cheap Tesla alternative. I'd quite happy to choose AMD over Nvidia, only thing is all the apps that I have are supported directly via CUDA and not OpenCL like Adobe Premiere CS5.5 and 3d rendering wise Octane which is insanely fast with a Titan compared to a high end work station.

If in the long run Octane supports OpenCl and Adobe Premiere CC then I might ditch Nvidia. I know that Adobe Premiere is starting to support OpenCl but my old CS5.5 works fine for me and I don't plan on upgrading it any time soon.

 

[SiliconWars]

LOL, keep telling yourself that if it makes you feel good. Unlike you I don't have a fetish for either GPU company. I like the best and spend on BOTH companies when they have the best.

So clearly you had a 7970 as well, right?

 

[DooKey]

So clearly you had a 7970 as well, right?

Yep, had two of them in CF. Got rid of them when the 680s came out because of the CF issues.

 

[SiliconWars]

Yep, had two of them in CF. Got rid of them when the 680s came out because of the CF issues.

So you must believe that AMD is the budget brand because they didn't ask for $1100 for the 7970?

 

[HeXen]

Even Carmack prefers Nvidia due to their better driver support.

 

[Lavans]

I've always thought it was simply because Nvidia puts more features and conveniences into their products.

 

[DooKey]

So you must believe that AMD is the budget brand because they didn't ask for $1100 for the 7970?

Nope, their pricing over time and comments from customers tells me AMD is a budget brand for both CPU and GPU. Perception is reality.

 

[SiliconWars]

Nope, their pricing over time and comments from customers tells me AMD is a budget brand for both CPU and GPU. Perception is reality.

Pricing over time is dictated by many factors. AMD's 7-series is almost 2 years old. Nvidia's "7-series" is only a few months old. Even cards like the 650 Ti boost are much "newer" than the year older 7850 competition, however prices aren't THAT much different.

The 7970 GHz edition was $499 on launch, now you can get it for as low as $349 on newegg (with rebate), and that's due to very recent price drops due to the new series coming. The 680 can be got for as low as $359, compared to $499 on launch, difference being there is no new series coming in to replace it.

Really this "budget brand" nonsense has almost zero basis in reality. Any value AMD cards have lost is down to being older and the new cards coming in soon. Every single Nvidia card is going to drop in pricing (including your Titan btw) very shortly when AMD releases their new series.

 

[Kippa]

I remember once that when I was at college doing programming my lecturer said that a person he knew had a program that helped sorting out and creating timetables. He was trying to sell it for £50 and no one bought it at all. After talking to someone he decided to sell it for £500, then loads of people were interested and bought it and make a lot of money from it. The point is that from a companies point of view looking at a software for £50 they think it cannot be possibly good, but a program for £500 must be much better.

So far as AMD and Nvidia go some people might look at a nvidia £800 Titan card and think that must be excellent. Where when they look at the amd £300 7970 and think it is crap. Perception means a lot to sales and whilst the educated techy knows their stuff about the card, the uneducated masses know feck all and go off perception. AMD might be better off selling the cards like the 7970 at £400 as they might sell more. Undervaluing your product could possibly do much more damage than trying to be competitive.

 

[sandorski]

They are perceived as Budget. Just look at the stink raised when they came out with the 7970 and dared charge the $ based upon comparison to the Performance available.

They need to keep doing that though, charge more $ if they have more Performance. At least initially, eventually perception will change.

 

[UaVaj]

could care less if red or green. it is all about best value - performance/cost.

single gpu - definitely amd (7950 is the sweet spot)
multi gpu - NVidia all the way (due to cross still broke - 13.8b)

 

[blackened23]

Basically, nvidia stole the limelight with the GTX 600 series. ATI/AMD has in the past done incredible things, especially with the 5870 which overall sold more units than the relatively hot and loud GTX 480. Basically, the tides seem to have turned when the 680 was released. It received a lot of good press with regards to efficiency and performance, and consumer mindsets were somewhat changed following that.

That being said, the 7950 and 7970 turned out to be great cards in their own respect but it took AMD several months to get several issues in order. I thought and still think that the 7970/7950 are fantastic cards. But back to the issues that AMD had to get in order: one being cost - nvidia made them look bad when the GTX 680 undercut the 7970 price by 50$. The other thing was driver issues - the 7970 on release didn't have a proper WHQL driver and eyefinity initially did not work properly.

AMD can certainly turn the tide again with whatever their next generation part is, but they MUST nail the execution properly. They can't have poor drivers as the 7970 did on launch, they can't get the bad press associated with that. Additionally, AMD needs to improve that stupid reference cooler - I cannot express in words how sick I am of that stupid reference cooling shroud that they have used for 3 years now since the 5870. Please get rid of that piece of junk and make a better cooler. Anyway, I fully expect AMD to have learned from their prior mistakes - at this point we'll just need to wait and see how well the R9 series performs.

 

[Anarchist420]

It's not that I think AMD is budget, it's just that they still don't have very good filtering quality. However, nvidia sucks because they won't allow you to enable the best filtering if the game engine doesn't do it. I don't get why so many people love anisotropic filtering when compressed textures look like crap anyway and when there is still texture aliasing to be done away with; AMD at the hardware level, nvidia at the driver level.

Both companies' products are for noobs, there isn't any company out there that makes drivers for the true enthusiast.

Long story short: Nvidia and AMD almost treat their customers like console gamers.

What nvidia should do is make an extreme compatibility/accuracy/IQ driver (even if only for the titan and GTX 780) and then an extreme performance driver and quit trying to balance everything. But they won't do that because they think they know better than the end user.