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Why is it good to be the "fastest growing" company?

Rakehellion

Rakehellion

Lifer
"We're not the biggest or most reliable and we don't have the best products, but we're the fastest growing in our field!"

Isn't that basically bragging about being the smallest?
 
Because if you grow faster than everyone else you can catch them up?
Plus people such as investors look at future income when deciding on a value for your company and what the prospective returns are. A zero growth company is less attractive because you don't get as much growth on your investment as a fast growing company.

If you are looking to secure contracts with suppliers, highlighting your growth may net you better terms as they expect continued and expanded business in the future, etc etc.

All depends on the market you are appealing to with your statements.
 
Rakehellion said:
"We're not the biggest or most reliable and we don't have the best products, but we're the fastest growing in our field!"

Isn't that basically bragging about being the smallest?
Click to expand...

I work for a very fast growing company.

fastest growing doesn't mean smallest


Your logic is flawed.
 
Because it means you're in demand and there will be opportunities that they aren't even aware of yet.

On the flip side, I work for one of the largest companies in the world and the only thing they see is $$$$. They look at how they can cut costs from within to earn even more profit.
 
Tweak155 said:
Because it means you're in demand and there will be opportunities that they aren't even aware of yet.

On the flip side, I work for one of the largest companies in the world and the only thing they see is $$$$. They look at how they can cut costs from within to earn even more profit.
Click to expand...

Employees are another area where boasting fast growth is good. More opportunities to move up the ladder quickly, increase salaries, and less chance of job cuts because they are growing not looking to cut costs.
That's why you advertise fast growth, because of all the perceived positives it has with it to various stakeholders or potential stakeholders (investors, customers, suppliers, employees, all both current and prospective).
Fast growing = potential for increasing opportunities for everyone.
 
If you are a publicly traded company, your shareholders are very happy... until they aren't, at which point they are going to dump you like yesterday's girlfriend.
 
Rakehellion said:
"We're not the biggest or most reliable and we don't have the best products, but we're the fastest growing in our field!"
Click to expand...

Biggest doesn't always mean reliable and best products. If anything, some big companies totally fucking things up on goods/services that were wonderful when handled by smaller companies.

Nonetheless, fastest growing is used when wanting to solicit investment and talent. It makes the investors think they can make a quick buck and prospective new hires think they can make leaps in their career (i.e. I started off as an Assistant To The Assistant Manager, and in 2 years, I made Manager Of Your Mother - West Coast).
 
I am with you OP. Dodge Ram has been saying that in their commercials. "We are the fastest growing truck company, blah blah blah"

Why would that convince me to buy your truck?
 
Rakehellion said:
"We're not the biggest or most reliable and we don't have the best products, but we're the fastest growing in our field!"

Isn't that basically bragging about being the smallest?
Click to expand...

Because investors expect to make money on equity appreciation now, not by receiving a share of profits as dividends. Profit share has become essentially irrelevant, which is quite bizarre.
 
Lonyo said:
Employees are another area where boasting fast growth is good. More opportunities to move up the ladder quickly, increase salaries, and less chance of job cuts because they are growing not looking to cut costs.
That's why you advertise fast growth, because of all the perceived positives it has with it to various stakeholders or potential stakeholders (investors, customers, suppliers, employees, all both current and prospective).
Fast growing = potential for increasing opportunities for everyone.
Click to expand...

This. I hit position #5 in 22 months where I work now. Growth is generally a good thing.
 
Rakehellion said:
"We're not the biggest or most reliable and we don't have the best products, but we're the fastest growing in our field!"

Isn't that basically bragging about being the smallest?
Click to expand...

You take what you can get. Corporate spiel is all about putting whatever positive spin on the situation as possible to cast the situation in a favorable light. Even Enron was putting a big smiley face on the situation right up until the last moment.
 
Growth is good. It's what investors want to see and it's what employees want to join because it opens up lots of opportunity for advancement.

The problem is that "fastest growing" is usually misused to suggest prosperity that isn't really true.

If Company X had 1 customer in 2013 and added one more customer in 2014 they grew 100%, which is more than Company Y would have grown if they had 1 million customers in 2013 and added 999,999 new customers in 2014. Which company would you want to be?
 
GagHalfrunt said:
Growth is good. It's what investors want to see and it's what employees want to join because it opens up lots of opportunity for advancement.

The problem is that "fastest growing" is usually misused to suggest prosperity that isn't really true.

If Company X had 1 customer in 2013 and added one more customer in 2014 they grew 100%, which is more than Company Y would have grown if they had 1 million customers in 2013 and added 999,999 new customers in 2014. Which company would you want to be?
Click to expand...

Company X, because Company Y is now horrifically understaffed. 😛
 
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