I've seen two other sites by a poster saying the same thing. I wouldn't be surprised if that was you.
Of course on-package RAM isn't a new thing, neither is the integrated memory controller. Server chips have done that for YEARS and even the smartphone chips. What makes Athlon 64's IMC or Ivy Bridge's speculated on-package DRAM important is that it'll be the first high-performance and/or mass volume version. Sure, you can hand build super-high quality components, doesn't really matter when you can't mass manufacture them.
That said, the Ivy Bridge having on-package DRAM for graphics purposes has to be taken with a massive amount of salt, since it makes far more sense in servers that need the bandwidth rather than relegating it futile by making it work with the on-chip graphics, that may only gain 30-40% from doing that.