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why haven't online restaurant menus/ordering gained popularity?

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I was in Columbus OH last weekend and needed to find a place to eat dinner. The downtown hotel's restaurant was only open for breakfast. The nearby Damon's (steak/rib restaurant) would deliver right to my room. Called them up, and they were at my door in 15 minutes! If I was in the restaurant it wouldn't have been that fast. I don't know how they did it.

I could have called the local outfit that will deliver food from many different restaurants, and gotten the same meal from Damon's and it would have cost me an extra $8.

Food was good, it was hot, and it was fast, so I was happy.
 
How does campusfood.com transit your order to the restaurant?

What prevents some from making a bogus order of food and having it sent to someone else?
 
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