It makes me happy because it is yet another nail in the coffin of the MMORPG archetype that has existed since the first EQ and popularized by WoW. Gamers are getting tired of spending $15/mo on the same gameplay just dressed up in a different setting. I played in some of the SWTOR beta weekends and that alone bored me and prevented me from wasting $60.
They need to develop something different. The current model that most MMORPGs use is tired and stale. Blizzard's Titan project claims to do that, but we'll have to wait and see.