GullyFoyle
Diamond Member
- Dec 13, 2000
- 4,362
- 11
- 81
Back before Apple owned the world via their Ipod and IPhone and their mac owned only a small percentage of the PC market Apple eyed up a strategy to survive by taking control of certain niche markets. They settled on artists and early education. they searched out and supported professional level tools for musicians and movie creators, and also created the "Apples for Students". program. Their product placement program is obviously very successfull in giving the impression that 'everybody else is using a Mac, why aren't you?'. and probably seems accurate to hollywood types where everyone around them uses Apples.
With "Apples for Students" . the strategy is to get them hooked while they are young. And maybe they will stick with what they are familiar with for life.
With "Apples for Students" . the strategy is to get them hooked while they are young. And maybe they will stick with what they are familiar with for life.