Though this is a very old thread, I just stumbled on it today. So here we go.
Having traveled throughout Asia extensively, I would like to point out that the *current trend* in East Asia for beauty is a more western look, ie. bigger eyes and a good sized nose. I've reached this conclusion because I have never, *NOT ONCE*, seen a cosmetic surgeon there advertising making people's eyes or nose look smaller! *ALL* of them take pride to make one's eyes or nose bigger. Certainly beauty is in the eyes of the beholder. However, a more western look is in today and a more traditional look is out as far as the trend goes.
With that said, if a white guy is interested in western look, he doesn't need to look among Asian women! Just about any white women would have bigger eyes and nose than an Asian one. Thus, for those who do look into Asians, he is looking for that traditional look that is out of trend among Asians themselves.
I think this is the reason that many Asians think white guys date mostly ugly Asian women while white guys think they are hot. Again, beauty is in the eyes of the beholder. The two groups are looking for something entirely the opposite. There is no right or wrong, better or worse here. They are just different.