Why do stores always do this?

[cheesygoldfish]

Why do they price things at like $99.99 and $39.99. (With so many 9's at the end)

Why can't they just make it easier for everyone and make it an even $100 or $40.

 

[hjo3]

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[giantpinkbunnyhead]

Originally posted by: hjo3
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Interesting. I've nver heard of the newspaper theory, but the management practice of reducing theft by sales clerks has been kicked around for years. I hear that's also why registers used to make that "ring" whenever you "rung" something up. If the owner did not hear a ring after a customer left the store, he would suspect the clerk pocketed the sale money.

 

[cheesygoldfish]

What about online stores??

 

[archcommus]

It's probably just because it works. Even if you don't admit it, you're likely more willing to buy something that's $49.99 than something that's 50 bucks. Even if you aren't, probably at least half the population is.

 

[Mr Incognito]

It's totally pyschological, which sounds better 99.99 or 100. Of course 99.99 because it isn't 100. Apparently they want our money :Q

 

[cubby1223]

The bigger issue is gas stations ending in xx.9 cents. They want to be under $2 per gallon, but not that much under.

 

[Bateluer]

Originally posted by: cubby1223
The bigger issue is gas stations ending in xx.9 cents. They want to be under $2 per gallon, but not that much under.

I love the stations that advertise 2.359 per gallon.

 

[Mucho]

Originally posted by: hjo3
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Interesting story 🙂

 

[ChAoTiCpInOy]

Maybe because it gives some people the belief that it is cheaper than it really is? Think $2 instead of $3 when you see $2.99

 

[sonoma1993]

Originally posted by: cheesygoldfish
Why do they price things at like $99.99 and $39.99. (With so many 9's at the end)

Why can't they just make it easier for everyone and make it an even $100 or $40.

i don't understand that either, but the stores and gas station will charge you tax though, if you bought a item for $10.99, they charge you taxes based on $11 instead.

 

[archcommus]

Originally posted by: Bateluer

Originally posted by: cubby1223
The bigger issue is gas stations ending in xx.9 cents. They want to be under $2 per gallon, but not that much under.

I love the stations that advertise 2.359 per gallon.

Why do you love that? That's the actual price.