Why do manufacturers use Code Names?

[InlineFour]

example: nintendo wii (revolution)

i much prefer "revolution".

 

[CrackRabbit]

It gives the marketing department time to come with something craptacular to call a product.

 

[dullard]

The instant you have an idea in your head, you already have the perfect marketing name for it?

 

[imported_LoKe]

So they can present a product before giving it's official name, leaving more hype when it finally releases.

Originally posted by: CrackRabbit
It gives the marketing department time to come with something craptacular to call a product.

That, too; assuming they aren't already establised under that name, like Firefox.