Originally posted by: Skoorb
I agree. In reality if you don't like it, and it's not something you need to live, then don't buy it. Do I think it's GROSSLY OBSCENE to charge $3.50 for a drink of soda at a movie theater? Maybe, but I'd do it if I ran one. And, if I don't like it (which I don't), I'll make up for that by bringing in my own candy
As someone who managed a movie theatre for four years, I completely agree with you that $3.50 for a soda is outrageous. Movie Theatres make a KILLING on concessions sales, but that isn't the whole picture!
Think of this, to run a theatre you need managers, concessions staff, ushers, projectionists and night janitors to clean the place because it gets utterly trashed every day. You need ice making machines, pop dispensing equipment, cups with logos on them, water filtration systems. Not to mention a lease or construction costs on the building, electricity for the lobby, AC/Heat for a large building, the projectors themselves, consumable bulbs for the projectors, multi thousand dollar digital audio equipment, electricity to make all that equipment run. You have to lease all of the movie prints, and pay costs if they are damaged in your posession. You have to pay maintenence on the movie theatre because with so many people coming and going things often break, and their is grafitti. There are garbage collection costs etc. etc.
The theatre industry is CUT THROAT at best. It is very hard to keep your costs down so that ticket prices are reasonable. Low cost tickets will get you in the door, then once you are captive they hope you buy some food so that they can turn a profit. Yes, food and drinks are expensive, but if you can't wait two hours to stuff your face or have a sip of coke, then I guess you will pay outrageous prices. Considering all that is involved, the expense of equipment and the quality(assuming you are going to a well outfitted and run cinema) going to a matinee performance of a modern movie is the DEAL OF THE CENTURY. Assuming you do not buy any concessions.