The two arent mutually exclusive. Problem is, the Democrats were once the party that was seen as helping middle class working people and farmers. Somehow they have let the republicans co-opt that message. Even more, a lot of the policies of Dems (health care, affordable college, higher min wage) would benefit them, but they certainly dont seem to get that message across effectively.What about getting more votes from non-rural, non-white people? In other words, stop chasing votes you haven't gotten for 2 elections now? In some sense, people of color and minorities delivered this election, so get in those communities, and continue to improve their turnout.
Edit: The non-rural, non-white vote is already strongly for the democrats, so there is much less potential for growth in those areas, in contrast the rural voters and white working class voters.
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