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Why did Alta Vista fail?

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Altavista thought they could cash in on their popularity by having each page full of adds and lots of big banners, and by having sponsored results on the first few pages. When Google came with the clean interface, no adds and at that time not even sponsored links Altavista thought people would stay with them because they were used to Altavista. By the time they noticed it wasn't working it was far too late.
 
remember yahoo had a search engine too...wow those late 90s/1.0 days were sweet...lol..

I think Google simply had/has a better interface, yahoo and altavista had to log in/register links...too much effort. Obviously Google has taken time to make algorithms that search the Web for links, less hassle for firms, individuals, etc.

I think many of the early Web's giants in search, e-mail, etc. simply coasted and were taken aback by competitors' innovations. Kind of like hotmail was the biggest at one time until Gmail, and AOL as an ISP for a time.
 
As mentioned, Google was better. But also IIRC, Google also negotiated a bunch of relationships with browsers so that it was the default search engine.

And eventually babelfish was AltaVista's only saving grace, but Google eventually beat them in that too with Google Translate.
 
The only reason that goog prevailed is that the other search engines became so heavily laden with ads, flashing messages, pop ups and pop outs, that it was a big turn off. They were crowed and complicated 'portals'.

Goog was simple, with no ads on the homepage. It was just a tool.

Now of course its a huge monster. 🙁

Um...astonishingly inaccurate.
 
Because it was fun to say "let me google that for you" than saying "let AV that for you".

BTW, Excite is still my home page.
 
I suspect there is an interesting story somewhere behind why they failed. They were at the top of the pack, but didn't adapt and monetize as needed to stay competitive.

This is it exactly. They didn't find a way to monetize their data to improve themselves and fell behind the competition. They also got a darker "porn and pirating" vibe stuck to them which hurt them in the end.
 
It used to be the big search engine. What happened?
At the Bilderberg meeting held at Bern D'ba Kon, South Africa in June, 1976 the Group of Nine determined that the pre-nacent Alta Vista would become too powerful and a threat to the Rothchild's planned takeover of the internet via their Goggles surveillance program. The Bilderbergs sent Grand Master Garry Kasparov as the wizard to destroy Alta Vista, which he completed.
 
altavista was great in the 90s. They had search engine, translate, and several other web services.. but they were pretty stagnant. They didn't have the marketing push/power of google. They simply fell behind and then never got their bearings again.
 
I do remember sitting in middle school and them trying to teach us proper web search technique by using brackets, wildcards, etc. All that stuff is a lost art now. We even used to make "sites" using Hyper Card.

When I was going to high school in the 1980's we had no clue what a computer was let alone a search engine. Now, my young nephews know all that stuff by the age of 14.

Different times indeed.
 
When I was going to high school in the 1980's we had no clue what a computer was let alone a search engine. Now, my young nephews know all that stuff by the age of 14.

Different times indeed.

What kind of high school? I had an apple at home by 1983 and was using them in the classroom in even 5th grade / early 80s
 
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