preslove
Lifer
- Sep 10, 2003
- 16,754
- 64
- 91
Well, you guys didn't seem to get my point. The fact is that the major us pharmaceutical companies are rapidly expanding their MARKETING budgets and staff rolls while R&D is stagnating. Linky. Here is a good quote:
Marketing does not just involve all those stupid commercials and magazine ads. If any of you have ANY contact with a hospital, clinic, doctors office, then you know that drug reps are a near ubiquitous part of daily life for people with the authority to prescribe drugs. These drug reps don't just give free samples and marketing materials, but SPEND GREAT DEALS OF MONEY on things like catered lunches, retreats, conventions, and even a vacation (kind of like a combination of all those examples). So in every minor/midlevel/major urban market there are a bunch of drug reps spending hundreds, and, more often, THOUSANDS of dollars each on doctors. My mom works as a social worker at a major mental health facility here in florida, and she sometimes gets invited to informational lunches that are given to the psychiatrists. These lunch's are catered sometimes by places like chili's and sometimes by gourmet places, but in any case the ones my mother gets invited to (she's a social worker so she can't prescribe drugs and therefore is not a target of the reps) contain dozens of people, so the budget for each function is gonna run close to a grand. This is one medical facility on one day.
Marketing has replaced R&D as the main object of US pharmaceutical companies because it is a more predictable way to gain revenue. You invest a certain amount of money in one drug and you can reasonably expect a certain amount in return. They use modern management techniques to guide their business plan.
The problem is that the drug campanies' bottom lines may stay high, but medical technology does not improve and the cost of the drugs remain exorbitantly expensive. The entire pharmaceutical industry has to be reformed, with price controls and bans on the extravagant marketing of drug reps put in place before we can catch up to our western counterparts.
edit: grammar
?These staffing patterns call into question the brand-name drug makers? self-definition as
?research-based? companies,? commented Socolar. ?Since they now employ nearly 40,000
more people in marketing than in research, they might more appropriately call themselves
?America?s marketing-based pharmaceutical companies.? Their priority today does not
seem to be developing new treatments but defining and selling their brands.?
Marketing does not just involve all those stupid commercials and magazine ads. If any of you have ANY contact with a hospital, clinic, doctors office, then you know that drug reps are a near ubiquitous part of daily life for people with the authority to prescribe drugs. These drug reps don't just give free samples and marketing materials, but SPEND GREAT DEALS OF MONEY on things like catered lunches, retreats, conventions, and even a vacation (kind of like a combination of all those examples). So in every minor/midlevel/major urban market there are a bunch of drug reps spending hundreds, and, more often, THOUSANDS of dollars each on doctors. My mom works as a social worker at a major mental health facility here in florida, and she sometimes gets invited to informational lunches that are given to the psychiatrists. These lunch's are catered sometimes by places like chili's and sometimes by gourmet places, but in any case the ones my mother gets invited to (she's a social worker so she can't prescribe drugs and therefore is not a target of the reps) contain dozens of people, so the budget for each function is gonna run close to a grand. This is one medical facility on one day.
Marketing has replaced R&D as the main object of US pharmaceutical companies because it is a more predictable way to gain revenue. You invest a certain amount of money in one drug and you can reasonably expect a certain amount in return. They use modern management techniques to guide their business plan.
Large drug makers spend just one-third to one-half as much annually on R&D as they spend
on marketing, advertising, and administration, analyses of their annual reports have shown.
The problem is that the drug campanies' bottom lines may stay high, but medical technology does not improve and the cost of the drugs remain exorbitantly expensive. The entire pharmaceutical industry has to be reformed, with price controls and bans on the extravagant marketing of drug reps put in place before we can catch up to our western counterparts.
edit: grammar
