I believe futuremark is an idiot because they tote that there "software" shows accurate in-game performance, and the truth is far from that.  Accurate in-game performance can be found in 2001SE.
I think NV really put all of their cards on the table this year.  Extremely high transistor count, lower yields, massive features, high clockspeeds.  And if proven, cheating.  This is laying your neck in a guillotine and hoping.  Which is why I would laugh if they were still slower, but I guess I could understand their frustration.