Amazon's been talking this up for weeks; it's going to be bigger than Black Friday! So far, I'm not remotely impressed.
Nor is anyone else...so I would say the complaints are justified.
Just because you see "100% sold out" doesn't mean 1000's are loving this sale, especially when they sell out in mere seconds. We don't know how many they actually have of those items. I doubt 11 million people have 1 button shopping enabled. That is bad mojo.
Also, in case some of you didn't notice, it has been said that people monitoring prices prior to the sale, saw the list price actually go up prior to the sale price, so while the price might have been cheaper, they weren't really marked down by more than a few dollars than normal. Typical fake sale BS.
I'm guessing there still some good deals to be had, if you aren't looking for the typical ATOT items and more general household products.