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lol, a decent market analysis will illustrate that there is virtually no way Microsoft will rise about 3rd place. cost of production, weakness in the Japanese market, lack of Japanese developer support, installed PS2 userbase, GBA relationship with Gamecube, cheaper cost of Gamecube production, lack of AAA titles (halo and oddworld won't cut it). Microsoft will not "destroy the competition" and will be lucky if their Xbox ever turns a significant profit. >>
Thank god you 1. don't have a degree in Marketing and 2. don't work in the industry.
The Xbox will most clearly outsell the GC. The GC is not even a concern of either MS nor Sony. Nintendo has been and will continue to be a niche company catering to a younger clientle. If it were not for their crappy-a$$ handheld system, they would have been in dire finacial straits right now.
Now, having said all that. I do not expect Nintendo to fail by any streatch of the imagination. They will continue to be what i have just stated and make a nice profit doing so. Where they really make their money, and will continue so.. is with the Advance (handheld sector) Nintendo wont be in trouble till the day that a company comes along with a serious attempt to try and wrest that area away from them.
... and it can be done. Why even the wonderswan, which was by no means a serious attempt to overthrow the gamboy still in Japan stole 14% of their market.