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Whoever came up with that Kia Hamsters/LMFAO commercial needs to die

halik

halik

Lifer
a slow painful death.

I usually don't give a shit about what's in between DVR skips, but good lord is that shit terrible.

You can literally get their thought process in the first 4 seconds:
Hmm 18-25 demographic... how about videogames ?
Sure, but need those hamsters to keep the "urban" demograpic too.
Alright, what's gonna tie it together though?
Just play some top40 shit, probably gonna get most of em that way.
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My wife loves those hamster commercials, she is in the 30-40 demo. I think she just likes small animals dancing to hip hop though.
 
Advertising & Creative genius!

You may hate it but they are killing it in their demographic. They are moving over 10,000 Kia Soul's per month.

How's Toyotas young hip brand Scion doing these days?
 
FoBoT said:
but not the new LMFAO/Halo one, i like that one

http://youtu.be/4zJWA3Vo6TU
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That's the one I'm talking about ... it's completely idiotic and non-nonsensical. They literally just threw in a bunch of shit they though the demo will identify with; not even the least attempt to make it coherent.

Halo characters -> hamsters dancing -> halo characters dancing. Retardation accomplished.
 
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It does what they wanted... WE are talking about it, arent we?
ANYTHING word of mouth, when it comes to madison avenue is GOLD.

When the car is driving down ther road and the "Halo" type guys are friring their weaps in the air in a salute I admit.... I laughed.
 
halik said:
That's the one I'm talking about ... it's completely idiotic and non-nonsensical. They literally just threw in a bunch of shit they though the demo will identify with; not even the least attempt to make it coherent.

Halo characters -> hamsters dancing -> halo characters dancing. Retardation accomplished.
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If you watched LMFAO's video for Party Rock then you would understand what the Kia commercial is doing. Taking a similar concept but applying it differently.
 
wow, that ad is completely dreadful.

I do like the original one, though. simple and effective.

the new one that OP is talking about is completely brainless.
 
It's meant to be funny in a retarded way. The fact that it annoys you enough to make you make a rage post about it instead of laugh, just shows you are an unhappy loser.

LIGHTEN UP
 
corwin said:
Definitely this, those things look like hipster wanna-be dog shit boxes
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I like the Soul from what I've seen on the commercials. It's one of the very few vehicles that are in my price range/mileage requirements I'd consider getting.
 
lxskllr said:
I like the Soul from what I've seen on the commercials. It's one of the very few vehicles that are in my price range/mileage requirements I'd consider getting.
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I'd rather ride a bike...or a Hyundai...I swear those things look like a box on wheels, like way too many others in recent years, that whole design needs to GTFO
 
corwin said:
I'd rather ride a bike...or a Hyundai...I swear those things look like a box on wheels, like way too many others in recent years, that whole design needs to GTFO
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I like a box on wheels. That means interior space is maximized. I'm just assuming that's the case with the Soul. Companies can fuck up a wet dream if given a chance, but I'm assuming it's roomy inside, which is just about more important that anything else to me. Priorities...

Price
interior room
gas mileage
a color that doesn't attract heat
Aesthetics

Build quality isn't really an issue with any maker anymore, but that would be somewhere near the top depending on specifics.
 
Yeah, I actually like the Soul. Its a pretty decent cheap car. I think it looks a hell of a lot better than the Scions and the Cube and Element.

Suzuki has a little car thing that's kinda similar that I like ok too and is supposed to be pretty decent. I think its even smaller still though.
 
I really REALLY hate those hapsters. SERIOUSLY WHYTF are hamsters dressed in urban clothes and dancing?! FUCKKK YOUU KIA!

Also I hate the Honda Civic SI commerical with the asian girl and the ninja song. WTF HONDA /BARFOUTMYEYES
 
Screw you guys. It's funny as hell 🙂

It hits its target demographic perfectly with the music and the hamsters (just like the previos commercial "Black Sheep"). Not to mention, that (at least in the full minute-long version) Kia successfully highlights all of the new features of the 2012 Soul (LED daytime running lights, LED taillights, new rims, available GPS, etc.) all during the spot.

Mission accomplished, because the Kia Soul is BY FAR the best selling subcompact on the market. These are just the numbers for July (that's all I could dig up on short notice), but the it's been kicking ass ever since it was released:

Sub-Compacts

Soul - 10,131
Accent - 6,938
Versa - 5,359
Fiesta - 5,296
Fit - 4,857
Aveo - 3,349
Yaris - 1,391
xB - 1,194
SX4 - 1,184
Cube - 1,122
Rio - 1,011
xD - 715
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I'll tell you where it does succeed, it makes me want to watch the whole thing and not turn the channel. If a commercial can succeed in doing that, it's a winner.

Plus that I think it's well done.
 
911paramedic said:
I'll tell you where it does succeed, it makes me want to watch the whole thing and not turn the channel. If a commercial can succeed in doing that, it's a winner.

Plus that I think it's well done.
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Agreed, and the series of commercials for the Soul have made it the best selling vehicle in its class.

Annoying or not, you can't argue with success.
 
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