BoberFett
Lifer
- Oct 9, 1999
- 37,562
- 9
- 81
Originally posted by: Fritzo
Originally posted by: BoberFett
When I started, it was $489/yr, which is only double what your product costs. By the time I left that company, due to market pressure our price was down to $389/yr. Your ISP charges $240/yr. Probably not the magnitude of difference you expected.Originally posted by: Fritzo
Was this person paying you $19.95 for your services?
There's different levels of service depending on your purchase price you see...
So again, if you're going to treat your customers like they're only worth $19.95 why would you be shocked when they left?
How much did they pay for the application to begin with though? That price sounds like they bought a service contract.
Also, you're getting off the subject. The topic is customers are leaving ISP's because of something wrong on their end (phone line problems, spyware, virus, bad/old hardware, etc) and blaming their ISP for the problems.
Now that you mention it, I'm reminded there was a $100 higher price for the first year to begin. When the price dropped to $389/yr we dropped the extra up front cost. And I give it as a yearly price because we treated it like a subscription, they paid a fee and we delivered a monthly CD containing our software. They were not buying a service contract, they were buying our software and we simply provided service above and beyond what many companies feel they should provide their customers.
I am most definitely not getting off the subject, we provided a good/service for our customers. When they encountered problems with our good/service even if it was not our fault, we fixed it for them. Somebody screwing up their network settings was a problem on their end and I could very easily have told them to ah heck off, but I didn't. Had I not fixed their problem, then it's quite likely they would have blamed it on our software even though it wasn't our fault, exactly they way they blame you when you don't fix your customers problems. Instead, they thought I was a minor deity and when I attended trade shows to run our booth, people would come up to talk to me and thank me. It was kind of funny, like trading old war stories I'd have attorney's come up and ask me if I remembered talking to them on such and such a date about a problem they had, and how if I hadn't helped them fix it they wouldn't have been ready for court the next morning.
My company made plenty of profit and picked up lots of customers based on word of mouth of the quality of our product and the service with which we stood behind it. I was making more money per year at 22 than most people ever make, so the extra service we provided wasn't breaking the company. Your dismissive attitude is likely common in your industry, and the very reason people don't have any loyalty to your service. I guess that's the difference between old fashioned businesses who pride themselves on happy customers versus mega-corporations who only want your money if it doesn't require any hard work.
