Without a doubt the best consumer cards you could get back then were the Matrox Millennium or Millennium II if they were out by then, and the #9 Imagine and Revolution series. However, those were beyond the price range of most consumers. A bit lower down the food chain you have the S3 line of cards that were immensely popular and actually pretty good too. Before the Virge there was the 864, 964 and 968(these were in the Diamond Stealth 64 series), which were very fast in both VESA and VGA modes, yet reasonably priced. The Trio cards came later. ATI Mach and Rage cards were also pretty good, but they were a bit more expensive than S3 cards.
Others in that time included Tseng Labs(known for their fast ET series cards) and Cirrus Logic and Trident, the bottom of the food chain but extremely cheap.