Who decides the "instant rebate"? The store or the manufacturer?

[Kenny]

My 10 page paper on rebates is due tomorrow and i'm stumped on something.

Who calls for the instant rebates?

My guess would be the manufacturer sets a price for the reseller, but the reseller displays it as a higher price with an "instant rebate" added on to that.

Any ideas?

Also, if you want to help my paper you can check out the 10 page paper link here

 

[amnesiac]

Instant rebates are generally done through the retailer as incentive for people to buy the item in question.
I believe that offering an instant rebate as opposed to putting an item on sale may have beneficial tax consequences which is why they do it, but don't quote me on that.

 

[eklass]

instant rebate = marketing jargon for "sale" = marketing jargon for "come in and spend money"

 

[Kenny]

Sounds like the most logical answer.

Only 4 pages to go

Thank goodness I didn't procrastinate, I still have >24 hours