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Who buys Suzuki in the US and why?

M

Mahaguru

Senior member
It competes against Mitsubishi and Kia, but Suzuki just seems to have no respect or resale value at all.

The kind of people who will buy a Suzuki, wouldn't they buy used instead?
 
probably...and that is why they are doing so poorly. I've heard the Kisashi is quite a nice car for the money...too bad that they likely will not be selling cars here very long.
 
All I know is my buddy had one of their small SUVs in college. It was ridiculously quick with a high powered V6 in that tiny little box, had decent cargo space, and served his needs carting around town & the occasional road trip.

Dunno if he bought new/used or how much it cost.

But yeah, I wouldn't look at one myself.
 
You gotta wonder about those kind of companies with incredibly low sales in a market the size of the US. It seems like it would cost a company more just to be in business than they could possibly make. Hell, just something like government safety testing must eat a huge chunk of their profit, on top of all the typical business expenses like marketing.

Suzuki sells about 2,000 vehicles a month in the US.

http://finance.yahoo.com/news/American-Suzuki-June-2010-prnews-2595784142.html?x=0&.v=1

Here's another.

http://www.saabsunited.com/2010/07/saab-usa-sales-data-june-2010.html

Saab sold 216 cars in the US in June.

Why bother?
 
boberfett said:
you gotta wonder about those kind of companies with incredibly low sales in a market the size of the us. It seems like it would cost a company more just to be in business than they could possibly make. Hell, just something like government safety testing must eat a huge chunk of their profit, on top of all the typical business expenses like marketing.

Suzuki sells about 2,000 vehicles a month in the us.

http://finance.yahoo.com/news/american-suzuki-june-2010-prnews-2595784142.html?x=0&.v=1

here's another.

http://www.saabsunited.com/2010/07/saab-usa-sales-data-june-2010.html

saab sold 216 cars in the us in june.

Why bother?
Click to expand...


lol 216
 
The interesting thing about Suzuki is that a lot of other Auto manufacturers use their expertise to make high performance engines and cars... I wonder why Suzuki can't help themselves, other than their sport bikes.
 
I have no idea. I don't even know where to buy one. I hardly see anybody who owns them. I have no freaking clue how they are still in business in the US, honestly. I'd rather drive a Yugo than a Suzuki. Yes, a Yugo dragged from a junk yard.
 
There are a couple of Suzukis in the parkinglot here at work. I have inquired with the owners, and they seem to love them.. I think they have come up in quality in recent years, though I don't know what that actually means.
 
Is it true that only Suzuki finance will finance a Suzuki? Banks don't want to since it has a very low resale value.
 
I own a Suzuki...
Bike_rear.jpg
 
I love Suzuki bikes, so I test drove one of their cars back in 2007....

Suzuki cars remind me of the original '80s Hyundai's and Yugo's. Everything about them felt "cheaper" (as in materials used). Quality seemed fine, but fit/finish/feel did not impress me enough to consider them real contenders for my money.
 
Actually looks like they have been selling a lot more car as time goes by...

"2006 was the first year American Suzuki sold more than 100,000 vehicles in the United States"

So if they can turn a profit before selling more should only help. That and the company as a whole had over 33Billion in Rev.

That and some Mazda's and Nissans in Japan are made by Suzuki.
 
It's interesting how Mitsubishi is considered a bottom of the barrel car here in the US. Isn't a bit more popular in Europe and Australia?
 
Our dealership up here seems to be doing ok. See lots of SX4s on the street.

Suzuki's new small truck is actually a Nissan, it looks identical, same truck underneath. For thousands less too. I'm actually considering it, gotta do more research though.
 
Suzuki's reliability for the last few years has been terrible. Once they fix that and get some more exposure, they should do alright. The Kizashi is looking like a good start
 
Mahaguru said:
It's interesting how Mitsubishi is considered a bottom of the barrel car here in the US. Isn't a bit more popular in Europe and Australia?
Click to expand...

I know some colleagues from South America who work here. They both have Mitsubishi's as they are considered "great cars" in Brazil and Argentina...at least according to these guys.
 
That whole consumer reports tipping over thing probably didn't help them. Probably the same effect as the audi accelerator bit.
 
I don't think the Suzuki dealership network is strong enough to compete with other brands. I wouldn't even know where to buy a Suzuki right now, although there's probably a dealership somewhere in town I'd pass a couple dealerships for every other manufacturer on the way there.
 
I got one in 07 (their smaller SUV at the time, the Grand Vitara), mostly because my Uncle was the general manager for the dealership. I've been happy with it, and it's the first thing I'll look at when I come up for a new one.

I'm not going to say I will definitely get another one, but they'll have my attention.
 
Yeah a friend of ours has a Grand Vitara coming off lease. His buy-out price is about $2500-$3000 below KBB and he offered it to us at that price but it doesn't really fit any needs for us.
 
I would buy a Suzuki because they make reasonably priced AWD vehicles. I just don't like the fact that AWD cars tend to get worse fuel economy.
 
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