Just got the Hero. I'm in Canada. It's available from Direct Canada. I PM'd it at NCIX @ 225 CDN.
Only one day of usage with no OCing yet (4790k, with a Phanteks PH-TC14PE_BK on the way), but I'm impressed with the board so far. It is sexy.
I chose it for a few reasons:
1 - I didn't want a cheap board. I wanted something that I knew would be reliable in the medium to long term with an OC. Higher quality components matter to me.
2 - I wanted to try a gaming board. I know the differences are not that significant, but I wanted to try it for myself to understand. Plus e-peen. I can admit e-peen.
3 - My last board was a Sabertooth 990fx, and I had great experiences with that. I trust ASUS to deliver.
4 - This review sold me:
https://www.youtube.com/watch?v=KW4soqs-MEY - basically start to finish this guy loves the board & bios.
5 - It has a very visible error code screen thing, which I had once on an old MSI board and loved when it began to age and act up in weird ways.
6 - OC ability seems strong.
Coming from an AMD chipset, I tried to swap over without having to reinstall Windows, and while it did boot up there were enough driver issues for me to wipe it clean and start again.
The only concern I have with this board is the amount of flex it has. It may just be that coming from the Sabertooth I was spoiled and didn't have this concern then, but in the install I did notice what seemed like a tremendous amount of flex in the board, particularly when trying to secure the 24-pin ATX power supply connector. I honestly thought I was going to break it. The PCI-E pins and the springs within them are very tight, which meant I had to push a bit harder than I was comfortable with in order to get the two gpus in, and there was a lot of flex there too. No breakage but I was nervous.
If you are still deciding, I'll post my OC results once I get my Phanteks. But it will be a bit handicapped by my garbage ram. 2 x 4GB @ 1333.