What criteria?
The samsonite looks better designed for its purpose, but seems to share stylistic cues with the moon boots I wore in the snow in the early 1980's.
The North Face in dark blue would blend in with any other college kid's backpack (except for the lame "modem" insignia). Any other than dark blue and red just looks bad on that bag.
If it was for my job and I wasn't concerned about having a dweeby looking bag, I'd pick the Samsonite ... if it was for cruising around town on my own time, I would pick the North Face, especially if I thought I could rip the "modem" patch off.