Having roughly equal CFM going in and out is a good idea, but I tend to think more incoming air is slightly better. If you have bigger fans sucking the air out, the cold incoming air will travel straight to the exhaust fans, not filling the case with cool air.
If your inlet fans slightly pressurise the case, the cooler air will fill the case better.
This is my theory and I take it from the theories of volumetric efficiency that are used in designing automotive engines.
I may be wrong, but I would like to hear any other opinions on the subject.