Just my opinion, but AMD needs a "hook" to get people to upgrade to their AM5 platform (unless for pro-sumer/business-case usage, I'm talking about "ordinary joe" / "budget gamer" types moving to AM5).
A $200 AM5 DDR5-using CPU could do that. I saw some X670 non-E mobos lasts night for $289, with a 5% ebay bucks reward (*now expired), I almost pulled the trigger. Next time, I might, IFF there were a $200 AM5 CPU worth getting, that could "pull" me up to that platform. (I'm strongly on AM4 on all of my personal rigs already.)
A 7600 non-X or 7700 non-X could do it, as could a 7300(X) 4C/8T CPU. That might not even be that bad for gaming ,even when using the iGPU, believe it or not.
And if they could get the 7300 in at the $200 price--point, that might even be worthwhile.
I'd be willing to build a pair of those for my friends.
Thought, I don't know if a 7300 would game better than a 12100F / RTX 3050 rig.
Edit: Even better with a B650(E) mobo that might be available for the fabled price-point of $125, which I figure is probably going to debut closer to $150-$189.
Give me 2x M.2 NVMe, 2x x16 (physical) x8 x8 or x16 x4 electrical, maybe a spare x1 or two slots, 6x SATA (could be 4x SATA), I'm good. Bonus for front-panel 10Gbit/sec USB-C.
Whatever VRMs are sufficient, as well. I'm not into extreme overclocking, and I think that I would prefer running in "ECO mode" for the power savings and thermal headroom.